Are you connected? I don’t mean as in who you know, but how you keep in touch with friends, family and most importantly how your business stays in touch with its customers.
Social Media, SMS / Text Messages, Websites, e-mail and so on are in the forefront of many discussions on the topic. It’s interesting to note that many of these are marketing tools were not even around as recently as ten year ago. So how do you keep up and how do you know what’s applicable to your business?
Before you get started, there are some basic tenets that must be followed to help you to achieve success.